Not Just What People Say—But What They Think and Feel, and What it Means to You.
Loran offers a range of tools and techniques to uncover your customers’ motivations and interpret what that means to you.
From short-range, tactical engagements to long-range, strategic initiatives that require multiple phases, Loran keys into the voices of your customers to help you make consumer-driven decisions.
BROAD-BASED AND DEEP-DIVE RESEARCH
- Category landscape exploration
- Brand and customer insights
- Need state, benefit exploration, attitudes and usage
- Customer segmentation and target exploration
- Brand positioning and strategy development
- Brand equity and brand value proposition
- Communications development and assessment
nEW pRODUCT dEVELOPMENT
- Preliminary exploration and immersion studies
- Concept development, screening and optimization
- Product prototype evaluation and refinement
- Packaging development and assessment
Brand and Consumer Insights
- Brand strategy and value proposition
- Need state, benefit and equity exploration, attitudes and usage
- Target definition, customer segmentation and personas
- Communications development, assessment and tracking
- Marketing and research consulting
Tools and Methods /
Loran collaborates with you to design thoughtful, customized research to meet your business objectives. Whether it’s a qualitative, quantitative, multiphase or hybrid approach, we can identify the best methodology to uncover deeper insights and add dimension to the findings.
Tools and Methods /
Loran collaborates with you to design thoughtful, customized research to meet your business objectives. Whether it’s a qualitative, quantitative, multiphase or hybrid approach, we can identify the best methodology to uncover deeper insights and add dimension to the findings.
