Lori Sheehan

Lori Sheehan

Areas of Expertise: Business and brand strategy development, new product and new business development, positioning, deep dive target and brand exploration, industry landscapes, life stage and generational cohort marketing

Products and categories - "You name it, I've probably worked on it." Extensive experience in packaged goods, food, insurance, travel

Credentials: Founding partner of Loran, experienced with almost every client, category and marketing conundrum seen in 20+ years of Loran's existence

Prior experience - Associate Research Director/Senior Account Planner at J. Walter Thompson Advertising Agency, New Products Brand Manager for Coors Brewing Company, Visiting Professor in advertising and marketing at Boston University, teenage travel agent

MA in Advertising, BA in Communications from Michigan State University, graduate of the Basic Program of Liberal Education from the University of Chicago

Childhood Ambitions & Lifelong Dreams: Survive Catholic school, become a stewardess (or a nun), see the world, develop some sort of artistic talent

Why I Do What I Do: "In grade school I used to get C's and D's in ‘conduct' for talking too much in class. Even then I was exploring the human psyche to provide insights and opinions to my fellow classmates."

Hidden Talents: Whistling, making soup, raising great dogs

Off Hours Enjoyments: Living in a small town along Lake Michigan, walking my dog along the beach, downhill and cross country skiing, sailing, spending time on the porch with good friends or in the hammock with a good book