Areas of Expertise: New product development, advertising development and assessment, brand essence, positioning for new and established products, ideation/brainstorming sessions, market and occasion-based segmentation analysis, projective techniques and research among Baby Boomers as well as business to business segments
Products and categories – extensive experience in packaged goods (food, household goods, personal care), restaurants (fast food, fast casual, specialty), entertainment (movies, theatre) and services (home-related, financial)
Credentials: Loran Adjunct Moderator since 2010
Prior experience – 20+ years of experience in consumer research and account planning at Foote, Cone and Belding (headed the Planning Department for 10 years), 3 years at Paramount Motion Pictures; Started her research career at 18 coding and tabulating research surveys.
BA in American Studies (Popular Culture) from the University of Notre Dame
Childhood Ambitions & Lifelong Dreams: To be a television writer (at 14 wrote a pilot episode for a show about the first female Texas Ranger); to play Auntie Mame
Why I Do What I Do: "I love finding out what makes people tick and why they do the things they do."
Hidden Talents: Online Boggle champion, Popular culture trivia expert (specializing in celebrity baby names), Party hosting and entertaining
Off Hours Enjoyments: Chicago theatre, road trips, seeing movies on the big screen, non-profit Board service, tutoring my four youngest nieces and nephews in math, reading and living life to the "funnest"