Debbie Loeb

Debbie Loeb

Areas of Expertise: Advertising development and assessment, insight exploration, positioning for new and existing products, brand essence, and research among seniors

Products and categories – extensive experience in food, retail, financial services, travel & entertainment and consumer durables

Credentials: Joined Loran in 1993, Senior Partner since 1996

Prior experience – over 20 years experience in consumer research and advertising development. 10+ years at Leo Burnett Advertising Agency as an Associate Research Director responsible for research and planning for a variety of packaged goods, financial services and retail clients. Started her research career while a teenager and spent summers going door-to-door conducting survey interviews

MBA from Northwestern University’s Kellogg School of Management, BA in Political Science, Summa Cum Laude, from Washington University in St. Louis

Childhood Ambitions & Lifelong Dreams: Become a ballerina (or a psychiatrist), do back flips on a trampoline, attend the Academy Awards

Why I Do What I Do: “Because I love to talk to people, ask questions, and find out why”

Hidden Talents: Crossword puzzle whiz, pop culture trivia buff, amateur shrink and break-dancer

Off Hours Enjoyments: Reading, talking to my dogs, seeing movies, talking to my dogs about movies, and volunteering at the local animal shelter