Information, insights and strategic planning

Loran offers a full range of marketing navigation services. We are adept at both short-range or closer in projects requiring tactical navigation, as well as long-range initiatives that require a broad, strategic approach or multiple phases.

Specific areas of expertise:

  • Broad Based and Deep Dive Research
    • Category Landscape and Consumer Insights
    • Target Definition
    • Need State and Benefit Exploration
    • Customer Segmentation
    • Life Stages and Generational Cohorts
    • Brand Equity and Brand Value Proposition
    • Customer Satisfaction
    • Attitude and Usage
    • Trend Spotting
  • New Product Development
    • Concept Development, Screening and Optimization
    • Product Prototype Evaluation and Refinement
  • Brand Planning, Positioning and Brand Strategy
  • Communications Development, Assessment and Tracking
  • Packaging Development and Assessment
  • Marketing and Research Management/Consulting
  • Client ideation and insight integration work sessions

A remarkable range of tools

Lorans toolbox includes both the tried and true as well as innovative ways to uncover consumer insights and answer specific questions when exploring new products, new targets and new horizons.

Methodologies, tools and techniques we employ:

  • Focus Groups and In-Depth Input Sessions in-person focus groups, affinity groups, one-on-one interviews, dyad and triad interviews among a broad range of audiences (customers, employees, executives, industry experts, etc.)
  • Onsite, In-Store and In-Home Interviews and Ethnographies exploring customers on their home turf
  • Survey Research phone, in-person and online with highly sophisticated statistical and modeling applications
  • Online Qualitative virtual ethnographies, consumer discussion boards, blogs, texts and tweets (real world and real time reporting from the consumer front lines)
  • In-Depth Telephone Interviews and Telephone Focus Groups
  • Quali-Quant Hybrid a collection of combined "qual + quant" approaches using multiple methodologies and moderators to provide both qualitative richness and quantitative depth - can be conducted online or in person
  • Consumer Panels assessing consumer habits, reactions and attitudes throughout a developmental process